How to Write an Application Letter: A complete Guide

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An application letter, also known as a cover letter, is your chance to make a strong first impression when applying for a job. It allows you to elaborate on your qualifications, express enthusiasm, and showcase your personality in a way that a resume cannot. A well-crafted application letter can significantly increase your chances of being called for an interview.

This guide will walk you through how to structure an application letter, key writing tips, and a sample template to help you get started.

What Is an Application Letter?

An application letter is a formal document submitted alongside your resume when applying for a job. While a resume provides a concise summary of your experience and skills, an application letter allows you to:

- Expand on key achievements
- Explain employment gaps or career changes
- Showcase your personality and enthusiasm

Not all employers require an application letter, but including one can give you an advantage by making your application more personalized and engaging.

Steps to Write an Effective Application Letter

1. Research the Company and Job Opening

Before writing, thoroughly research the company and role to tailor your letter effectively. Look for:

• The company’s mission and values
• Recent projects or industry accomplishments
• Specific skills or experiences required for the role

A personalized letter that aligns with the company’s needs will make a stronger impression.

2. Use a Professional Format

Your application letter should be well-structured and professional. Include:

• Your Contact Information (Name, phone number, email, and date)
• Employer’s Information (Hiring manager’s name, company, and address)
• A Formal Salutation (If you don’t know the hiring manager’s name, use “Dear Hiring Manager”)

Maintain a clear, business-like format throughout the letter.

3. Clearly State the Position You’re Applying For

Begin with a strong opening that includes:

• The job title
• The company’s name
• Where you found the job posting

If you were referred by someone, mention their name and relationship to the company.

4. Highlight Why You’re a Strong Candidate

Use one or two impactful sentences to explain why you’re a great fit for the role. Reference:

• Relevant skills
• Professional accomplishments
• Unique strengths that set you apart

Keep this section concise and engaging.

5. Summarize Your Qualifications

Provide a brief overview of your experience, focusing on the most relevant aspects. Include:

• Notable achievements
• Projects or leadership experience
• Industry-related certifications or skills

Link your skills to the company’s needs to demonstrate your value.

6. Explain Why You Want the Role

Show genuine enthusiasm by discussing:

• Why the company excites you
• How the role aligns with your career goals
• What you admire about the company’s mission or work culture

This section should reflect your passion and interest in the position.

7. Close With Professionalism

End your letter with a strong closing statement:

• Thank the hiring manager for their time
• Mention your attached resume
• Express enthusiasm for discussing the role further

Use a formal closing such as “Sincerely,” followed by your name.

Application Letter Template

[Your Name]
[Your Address]
[Your Email Address]
[Your Phone Number]
[Date]

[Hiring Manager’s Name]
[Hiring Manager’s Title]
[Company Name]
[Company Address]

Dear [Hiring Manager’s Name],

I am excited to apply for the [Job Title] position at [Company Name]. With a background in [your field of expertise], I bring [key skills] that align with the needs of your team. I am eager to contribute my experience in [specific expertise or accomplishments] to help drive the company’s success.

In my previous role at [Previous Company], I [mention a major achievement, project, or skill relevant to the job]. My ability to [describe key strengths] has allowed me to deliver measurable results, including [specific accomplishment or success metric].

I am particularly drawn to [Company Name] because of [mention a reason related to company culture, projects, or mission]. I believe my experience in [mention relevant industry or skill] would make me a valuable asset to your team.

I have attached my resume for your review. I would love the opportunity to further discuss how my background aligns with this role. Please feel free to contact me at your convenience.

Sincerely,
[Your Name]

Example Application Letter

Janiqua Williams
304 Town Ave.
Nashville, TN 37201
janiquaw@example.com
555-555-5555
Jan. 8, 2023

Richard Sandler
Marketing Hiring Manager
Carter Snack Company
3049 Arthur St.
Nashville, TN 37201

Dear Mr. Sandler,

I am excited to apply for the Marketing Associate position at Carter Snack Company. Your sales associate, Nick Caudwell, referred me to this opportunity. With five years of experience in food and beverage marketing, I am confident in my ability to contribute to your team’s success.

At Fizz Soda Company, I developed multiple marketing campaigns that increased brand engagement by 40 percent and boosted product sales by 25 percent. One of my most successful projects in 2019 resulted in:

• A viral commercial with over 10 million views in one week
• A 5,000 plus increase in social media followers
• Doubling product sales within three months

I hold certifications in PCM Digital Marketing, Google Analytics, and Facebook Ad Strategy, equipping me with the expertise to enhance your snack food campaigns and expand your brand’s reach.

Carter Snack Company’s commitment to innovation in the food industry resonates with my passion for creative brand storytelling. As a longtime fan of your Sweet Dill Pretzels, I would be thrilled to bring my skills to introduce your unique snacks to a broader audience.

I have attached my resume for your review. I look forward to discussing how my experience aligns with your team’s goals. Thank you for your time and consideration.

Sincerely,
Janiqua Williams

Frequently Asked Questions About Application Letters

When Do You Need an Application Letter?

Application letters accompany job applications, university admissions, or professional opportunities. While not always required, a well-written letter can enhance your candidacy.

Why Is an Application Letter Important?

• Introduces You to Employers
• Highlights Your Qualifications
• Demonstrates Enthusiasm
• Showcases Communication Skills
• Makes Your Application Stand Out

How Can You Make Your Application Letter Stand Out?

• Tell a Story – Use a personal anecdote or achievement
• Highlight Results – Include measurable accomplishments
• Be Specific – Customize each letter to the company
• Stay Professional – Use formal language and structure

Should You Use the Same Application Letter for Multiple Jobs?

No. Tailor your application letter to each role by customizing details based on the job description and company.

Final Thoughts

A well-structured application letter can be the key to landing your dream job. By tailoring each letter, highlighting key accomplishments, and demonstrating enthusiasm, you increase your chances of getting noticed.

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