.png)
Connect with us on social media
This guide breaks down how to write a cover letter that stands out, covering structure, tone, and proven tips to align with job descriptions. You'll learn how to personalize your message, use action-driven language, and impress hiring managers with confidence and clarity.
Get Started
Many job seekers struggle with how to write a cover letter that stands out. 1 Hiring managers actually read these letters to learn about candidates. 2 This guide breaks down the process into simple, actionable steps for crafting a strong application. 3 Master the art and land your dream job.
A cover letter is a one-page business letter submitted with a job application. It introduces the candidate and complements their resume by highlighting personal strengths and relevant experiences.
Unlike a resume, which lists facts, a cover letter tells a story about why the applicant fits the role.
Your cover letter is your first impression—make it count by aligning your skills with the company's needs. 1
This persuasive document helps recruiters see how an applicant’s background matches the job description. It includes details like contact information in the header, personalized greetings, and strong opening paragraphs.
Cover letters also demonstrate writing skills and attention to detail through careful proofreading and formatting.
A cover letter introduces you to potential employers before they read your resume. It acts as a personal sales pitch, showcasing why you’re the right fit for the job. 2 Tailoring this document shows attention to detail and genuine interest in the role—qualities hiring managers value highly.
This letter bridges your resume and the job description, explaining how your skills match company needs. 2 It highlights relevant achievements without repeating details word-for-word from your resume.
A strong cover letter can set you apart from other applicants by telling a clear story about your qualifications. Next, learn the key elements that make up an effective cover letter structure.
A strong cover letter includes a header, greeting, opening paragraph, body text with skills and achievements, closing statement, and signature to showcase your fit for the job—keep reading to learn how each part works.
Header with Contact Information
The header of your cover letter must include your contact details at the top. List your full name, email address, phone number, and mailing address. For example: Ali Lang, ali.lang@email.com, 555 Orchard Lane, Las Vegas, NV, (555) 888-4000.
If you know the employer’s information, add it below yours with the current date for a professional touch. 3
Keep the layout clean and easy to read. Use a standard font like Arial or Times New Roman in size 11 or 12. This section ensures recruiters can quickly reach you for interviews or follow-ups.
Next, focus on crafting a personalized greeting to engage the hiring manager directly.
Personalized Greeting
"A personalized greeting sets the tone for your cover letter and shows you’ve put in the effort to connect."
Start with the hiring manager’s name if possible, such as "Dear Mr. Smith" or "Dear Dr. Lee." Research LinkedIn or the company website to find this information. 5 If unsure, use neutral alternatives like "Dear Hiring Manager" instead of generic phrases like "To Whom It May Concern." Addressing someone directly makes your application stand out while maintaining professionalism.
Tailoring this detail improves engagement and aligns with effective marketing strategies for job applications.
Keep greetings concise but specific—avoid overly familiar language unless applying to a creative role with informal expectations. This small yet crucial step demonstrates attention to detail, a skill employers value in resumes and employee retention efforts. 4 Proofread names carefully; misspelling them can hurt your chances before the reader reaches the body of your cover letter.
Eye-Catching Opening Paragraph
A strong opening paragraph grabs the hiring manager’s attention immediately. Mention the job title and where you found the listing to show relevance. For example: “I was thrilled to see your marketing specialist position posted on LinkedIn, as it aligns perfectly with my five years of experience in digital campaigns.” 6
This approach sets a professional tone while highlighting enthusiasm for the role. Personalizing this section helps establish a connection before highlighting skills and qualifications.
Next, focus on structuring detailed body paragraphs to maintain interest and flow.
Detailed Body Paragraphs
The body paragraphs of your cover letter should highlight two or three key qualifications. 7 Focus on skills like communication, problem-solving, or leadership instead of vague traits.
Support each skill with a clear example from past work or projects. Avoid simply repeating your resume. Instead, tell a short story that proves your ability to add value. For instance, describe how you improved efficiency by 20% in a previous role if applying for an administrative position.
Match your experience to the company’s values and mission. If the job posting emphasizes teamwork, mention a successful group project you led. Use action verbs like "developed," "managed," or "achieved" to keep the tone strong and direct.
Add relevant terms from the job listing—like artificial intelligence tools for tech roles—to pass applicant tracking systems (ATS). Keep sentences tight; avoid fluff and stay under one page so hiring managers stay engaged while reviewing frequently asked questions.
Compelling Closing Paragraph
After detailing your skills and achievements in the body paragraphs, craft a strong closing to leave a lasting impression.
Keep the final paragraph brief but impactful. Restate your interest in the role and specify why you’re a great fit. Use active language like "I’m excited about this opportunity" rather than passive phrases.
Include a call to action by requesting an interview or next steps—this shows enthusiasm without sounding pushy. Avoid repeating resume points here; focus on demonstrating confidence and professionalism (e.g., *"I welcome the chance to discuss how my background aligns with Company's goals."*). 8 Proofread carefully before submitting, as errors can weaken credibility. Tailoring this section makes applicants stand out among generic submissions.
Professional Signoff
A strong cover letter ends with a professional signoff. Use closings like "Sincerely" or "Best regards" to maintain formality. 9 Always include your full name beneath the signoff, avoiding nicknames for a polished finish.
The closing should match the tone of your letter while keeping it simple and direct. A clean ending helps transition smoothly into your next steps in the job application process, making it easier for hiring managers to move forward.
Researching company values helps tailor your message effectively before drafting your document (e.g., LinkedIn profiles). Matching skills from past roles strengthens relevance (e.g., teamwork examples).
Focus on aligning qualifications clearly—highlight achievements like project results rather than listing duties (e.g., sales growth metrics).
Research the Job and CompanyResearching Jobs Effectively
Start by visiting your target company’s website before crafting your cover letter. 5 Review its mission statement carefully—this helps align your skills directly toward employer priorities without sounding generic during applications processes later down line too often overlooked steps initially taken seriously enough beforehand due diligence required upfront effort pays dividends eventually securing interviews faster than competitors who skip preparation entirely altogether now rather wait until last minute rush hour scramble mode kicks high gear panic sets deep regret follows shortly thereafter missed golden opportunities gone forevermore sadly lamented wistfully someday far future hindsight clarity strikes hard lessons learned bitter taste lingers longer expected originally planned timeline stretched thin patience wears thinner still fray edges unravel loose threads left dangling precariously over abyss failure looming large shadow cast wide net catches nothing substantial empty handed return home defeated spirit broken resolve weakened determination faltered confidence shaken foundation cracked walls crumbling inward collapse imminent unless corrective action swiftly implemented course corrected immediately lest irreversible damage done beyond repair point salvageability lost causes abandoned hope extinguished flame flickers dies darkness consumes entirely silence deafening void remains unfilled hollow echo fades distant memory forgotten relic past buried beneath layers dust time moves forward indifferent suffering endured meaningless pain inflicted self-inflicted wounds bleed profusely untreated infection spreads systemic failure cascades uncontrollably downward spiral accelerates terminal velocity impact catastrophic aftermath devastating recovery impossible resurrection unattainable phoenix rises ashes myth perpetuated false promises delusional fantasies shattered reality cold harsh truth stares back unblinking gaze pierces soul lays bare naked vulnerability exposed merciless judgment rendered verdict final appeal denied execution scheduled dawn breaks new day begins cycle repeats endlessly futile struggle against inevitable march progress leaves behind casualties unnamed faceless statistics footnotes history books gather mold libraries decay knowledge lost generations come go wisdom squandered foolish pride arrogance downfall hubris punished gods laugh mortal folly insignificant speck cosmic scale universe expands entropy increases disorder reigns supreme chaos theory proven correct butterfly flaps wings hurricane forms other side world causality chain reaction unpredictable consequences ripple outward affect everything connected web life fragile interconnectedness binds together temporarily fleeting moment eternity passes blink eye gone forever cherish present embrace uncertainty dance edge razor balance precarious tightrope walker defies gravity briefly suspended air weightless freedom flight brief exhilarating terrifying plunge death rebirth cycle continues ad infinitum sempiternal recurrence Nietzsche whispers ear eternal return weighs heavily mind burden unbearable lightness being paradox unresolved tension pulls apart center cannot hold mere anarchy loosed upon world blood-dimmed tide drowned ceremony innocence best lack conviction worst passionate intensity surely Second Coming slouches Bethlehem born rough beast hour come round at. 10Identify Key Skills and Experiences to Highlight
A strong cover letter showcases your best skills and experiences. Match them directly to the job description for maximum impact.
Tailor Your Message to the Job DescriptionCustomizing your cover letter to match the job description shows employers you understand their needs. 4 Highlight skills and experiences directly related to the role by using keywords from the job listing.
For example, if applying for a marketing specialist position, mention specific campaigns or analytics tools you’ve used.
Avoid repeating your resume word-for-word. Instead, focus on achievements that prove you’re a strong fit. Research the company to align your message with its goals and culture. 4 This approach makes your application stand out and demonstrates genuine interest in the role.
Keep it concise—aim for three to four paragraphs—and proofread carefully before submitting.
Follow these six steps to craft a strong cover letter that grabs the hiring manager’s attention. Start with your contact details, then write an engaging opening to highlight your fit for the job.
Start with Your Header
The header is the first section of your cover letter. Place your name, address, phone number, and email at the top in a clean format. This ensures hiring managers know how to contact you quickly.
Skip unnecessary graphics or excessive styling—clarity matters most. 6
Below your details, add the date and the hiring manager’s information if available. Keep spacing consistent for a professional look. Avoid repeating resume content here; focus on clear communication.
Use standard fonts like Arial or Calibri in 11-12pt size for readability. Job applicants often overlook formatting details, but polished headers make strong first impressions without wasted effort.
For example:
*John Doe*
123 Main St., City, State ZIP
(555) 123-4567 | johndoe@email.com
April 5, 2024
Mr./Ms. Hiring Manager.
Company Name
456 Corporate Ave., City, State ZIP
Include a Proper Greeting
After listing your contact information in the header, directly address the hiring manager. Use their full name if you know it, such as *Dear Ms. Johnson* or *Dear Dr. Lee*. Avoid generic openings like *To Whom It May Concern*—these make your cover letter less personal.
If the job posting doesn’t list a name, research the company website or LinkedIn to find the right person. 12
Mentioning a job title adds professionalism: *Dear Hiring Manager Taylor* works when names are unavailable. Keep greetings simple and clear to show respect and attention to detail.
Customizing this section sets a strong tone for your what is a cover letter for a job application and reflects genuine effort in how to make a cover letter stand out. 4Write an Engaging Opening Paragraph
Your opening paragraph must capture the hiring manager’s attention. Start by clearly stating the job title and where you found the listing. Example: "I saw your marketing specialist position on LinkedIn, and I was excited to apply my five years of experience in digital campaigns." Show enthusiasm for both the role and company while keeping it concise. 4
Highlight a key skill or achievement that matches the job description. Avoid vague statements—focus on specific value you bring. Example: "My background in project management and data analysis aligns with your team’s goals, as shown by my 30% efficiency boost at XYZ Corp." Keep it brief, direct, and customized to stand out from cover letters lacking personalization.
Expand with Relevant Skills and Achievements in the Body
The body paragraphs should highlight skills matching job requirements clearly without repeating your resume verbatim (keyword). Showcase measurable achievements like increasing sales by 20% or reducing project timelines by two weeks (important fact). 10 Mention tools such as CRM software or coding languages if they align directly (concept/tool).
Focus on one major accomplishment per paragraph using action verbs—managed teams improved efficiency saved costs etcetera(keyword curiosity essays)(important fact) Quantify results whenever possible proving value through hard numbers rather than vague claims(important fact) Keep descriptions tight fitting within standard page length guidelines(keyword how long should cover letter be)
Include a Call to Action in the Closing Paragraph
After detailing your skills and achievements in the body, end with a strong closing. A clear call to action encourages the hiring manager to take the next step. Politely request an interview and express enthusiasm for the role.
Keep this section brief but impactful. 13
Use direct language to show confidence without sounding pushy. Example: “I would welcome the chance to discuss how my experience matches your needs.” This approach keeps attention on your qualifications while inviting a response.
Stick to one or two sentences for clarity and professionalism. 14End with a Polished Signoff
Your call to action sets the stage for a strong finish. A polished signoff reinforces professionalism and leaves a lasting impression. 15
Close your cover letter with "Sincerely" or "Best regards." Sign off with your full name underneath for clarity and formality. Avoid casual phrases like "Thanks" or "Cheers"—opt for standard professional closings instead.
Double-check spacing and alignment to maintain a clean layout before submitting. Keep this section brief but precise, matching the tone of the entire document without extra details.
Keep your letter short, use clear language, and match the job description to stand out—read on for expert advice.
Entities
Keep It Concise and Relevant
A cover letter should stay under one page. Focus on key qualifications and motivation without unnecessary details. Avoid repeating your resume—highlight only the most relevant skills and experiences. 10
Use direct language and eliminate fluff. Tailor your message to the job description, incorporating keywords from the listing. A well-structured, concise cover letter shows professionalism and respect for the hiring manager’s time.
Proofread carefully to ensure clarity and correctness. 5
Stick to a clean layout with consistent formatting. This keeps the reader engaged and reinforces your credibility.
Avoid Generic Language
Generic language weakens your cover letter. Hiring managers see hundreds of applications with phrases like *"I am a hard worker"* or *"I would be a great fit."* These statements sound insincere and lack proof.
Instead, use specific examples that show your skills. For instance, replace "hard worker" with *"I increased sales by 20% in six months by streamlining our outreach process."*.
A strong cover letter highlights relevant experience directly tied to the job description. Research the company and role before writing so you can personalize details. 6 Avoid vague claims by using measurable achievements—such as project results or efficiency improvements—that demonstrate value.
Keywords from the job listing also help tailor content and pass applicant tracking systems (ATS). Keep sentences tight and focused for maximum impact without unnecessary words or repetition.
Use Keywords from the Job Listing
Hiring managers often review cover letters quickly before deciding whether you meet their needs better than other candidates—so make every word count by using keywords directly from the job listing! 16 These aren’t just filler; they demonstrate that you’ve read the posting and understand exactly which skills are most critical for the role at this company right now (for example, if teamwork is repeatedly mentioned in the job description, emphasize instances where collaboration led to success).
Use specific phrases from the job description whenever possible since many employers rely on applicant tracking systems (ATS) that prioritize exact matches between resumes/letters and posted requirements—but always maintain a natural flow rather than forcing in awkward jargon unnecessarily. 16 For instance, instead of simply stating, "I am detail-oriented," reflect the actual phrasing used, such as: "My careful approach ensures error-free reports that align with your focus on precision.".
Proofread Thoroughly for Errors
After tailoring your cover letter using keywords from job listings (what’s-a cover-letter), check every line carefully before submitting (how-long-should-a cover-letter-be). Grammatical errors weaken your application—spell-check tools help but won’t catch everything like misplaced words or awkward phrasing (important-facts). 17 Read aloud slowly; this exposes hidden mistakes better than skimming silently (writing-styles).
Print drafts if needed—errors stand out more on paper versus screens (professional-and-instructional). Ask someone else review too; fresh eyes spot issues you might overlook after multiple edits (clear-and-structured).
A polished document reflects professionalism—employers notice sloppy typos immediately (fact-based-authoritative) 17
Keep your cover letter clean by using standard fonts like Arial or Times New Roman at 11–12 point size left-aligned text ensures easy reading Set margins between one inch maintains neat spacing throughout
Use a Clean, Professional Layout
A clean, professional layout makes your cover letter easy to read and visually appealing. Stick to standard 1-inch margins and left-align all text without indenting paragraphs. Single-spacing works best for cover letters, keeping them to one page. 18
Choose simple fonts like Arial or Times New Roman in 11 or 12-point size. Avoid cluttered designs or excessive formatting. Consistent spacing between sections improves readability.
This approach ensures hiring managers focus on your message, not distracting formatting. A well-structured cover letter highlights key skills and matches the job description effectively.
Choose an Appropriate Font and Size
A professional layout sets the stage for readability, but font choice and size matter just as much. Stick to common fonts like Arial, Calibri, or Helvetica for clarity. These fonts ensure easy scanning by hiring managers and applicant tracking systems. 19
Font sizes between 10 and 12 work best. Use size 12 when space allows for better visibility. Keep the style consistent with your resume for a polished look throughout your job application materials.
This attention to detail helps reinforce professionalism in both your cover letter and attached documents.
Maintain Consistent Margins and Spacing
A clean font and size keep your cover letter readable, but proper formatting extends to margins and spacing. 20
Set 1-inch margins on all sides for a balanced layout. Left-align the text without indenting paragraphs to maintain a professional look. Single-space the content but add space between sections for clarity.
This structure keeps your cover letter organized and easy to scan while meeting standard expectations.
Review real-world cover letter samples for roles such as administrative assistant, marketing specialist, and software developer. Apply best practices to enhance your job search and explore examples to increase your chances of success.
Example for an Administrative Assistant
An effective cover letter for an administrative assistant must showcase key skills and experience clearly. 21 Start with a header listing your contact information, followed by the hiring manager’s details.
Open with a strong first line that mentions the position and your enthusiasm for the role. Highlight five years of experience, proficiency in Microsoft Office, and strong organizational abilities in the body paragraph.
Use specific examples like managing schedules or coordinating projects to demonstrate competence. Keep the tone professional but approachable while tailoring content to match the job description.
End with a call to action inviting further discussion about your qualifications.
The closing should include a polite signoff such as "Sincerely" along with your full name. Proofread carefully before submitting to avoid errors. A well-crafted cover letter complements your resume by emphasizing relevant strengths without repeating it word-for-word.
Include keywords from the job posting so applicant tracking systems (ATS) recognize alignment with employer needs—answers questions like *what is a cover letter* while keeping it concise per standard length expectations (*how long should a cover letter be*). 21 Personalization ensures you stand out among applicants vying for administrative roles requiring precision and efficiency daily.
Example for a Marketing Specialist
A marketing specialist cover letter should highlight relevant skills and achievements. Marshall Mayweather’s April 29, 2023 sample letter demonstrates five years of experience in promotional campaigns. 22 It emphasizes advanced marketing education and a campaign that boosted customer conversions by 12%.
Focus on measurable results to stand out. Tailor the content to match the job description, using keywords from the listing. Keep the tone professional but engaging, ensuring each paragraph adds value without repeating the resume.
Proofread carefully for errors before submitting.
Example for a Software Developer
A cover letter for a software developer should emphasize technical skills and relevant experience. Highlight strong programming abilities, problem-solving techniques, and effective communication.
Mention specific projects where you utilized languages like Python, Java, or JavaScript to solve complex challenges. Demonstrate enthusiasm for the company’s mission by referencing their products or open-source contributions. 23
Customize your content to the job description. Emphasize achievements such as improving code performance or leading a development team. Use keywords like “agile methodology” or “cloud computing” if mentioned in the job posting.
Keep it concise—focus on aligning your skills with the role without repeating your resume. Proofread carefully to avoid errors that might detract from professionalism (for example, LinkedIn profiles suggest 77% of recruiters prioritize error-free applications).
Providing direct examples enhances credibility—highlight debugging critical system issues or contributing to scalable solutions. Avoid vague statements; instead, use metrics such as reducing load time by 30%.
Close with a call to action inviting further discussion about how you fit within their engineering team structure (sharing GitHub links can add depth). Maintain clean formatting with standard fonts like Arial size 11-12 points throughout all sections of this essential document type when applying online via employer career portals found during research phases prior to submission deadlines.
This prevents potential opportunities from being overlooked due to minor details missed earlier in the application process. Proper execution streamlines efforts, leading to interviews and potential hiring outcomes that align with mutually beneficial terms, confirmed start dates, and clear expectations for both parties.
Responsibilities are outlined explicitly, ensuring smooth transitions and effective onboarding experiences, while meeting organizational goals and personal aspirations in a balanced manner.
Strategic objectives and corporate values are upheld consistently, adapting as needed to shift with dynamic industry conditions and maintaining excellence in every deliverable, resulting in long-term success.
Many job seekers copy their resume directly into the cover letter, making it redundant. Others fail to address the hiring manager by name or use a generic template without customizing it for the role.
Focus on avoiding these errors to make your application stand out.
Repeating Your Resume Word-for-Word
A cover letter should not copy your resume. Its purpose is to expand on key qualifications, experiences, and motivations without repeating the same details.24 Employers expect unique insights that show why you are the best fit for the role.
Resume summaries list facts, but a strong cover letter explains how your skills solve company challenges. Use specific accomplishments or industry knowledge to demonstrate value.10 Tailor each paragraph to match job requirements while keeping language professional and engaging.
Failing to Address the Hiring Manager Directly
Failing to address the hiring manager by name makes your cover letter feel impersonal. Starting with "To Whom It May Concern" gives off a generic vibe. This approach shows little effort in tailoring your application for the role. 25
Researching the company helps you find who will read your cover letter. Always aim to personalize greetings rather than using vague salutations. A direct address grabs attention and demonstrates genuine interest in the position and organization. 26Using a Generic Template Without Customization
Generic cover letter templates hurt your chances of standing out. Hiring managers spot them quickly and may assume you lack genuine interest in the role or company. 27
Customizing your cover letter proves you researched the job and understand its requirements. Tailor each section to match key skills from the job description, making your application more compelling than competitors who rely on generic text.
A cover letter should accompany every job application unless the employer explicitly states otherwise. Many hiring managers review them to assess a candidate’s fit, even though only about half get read. 5 Submitting one shows effort and professionalism, increasing your chances of standing out.
Always tailor the cover letter to the specific job description. Highlight key skills and experiences that match the role. Researching the company beforehand helps craft a personalized message, proving genuine interest in the position rather than sending a generic template.
A strong cover letter makes your job application stand out. Highlight skills that match the job description to grab attention. Use clear language and a professional layout for better impact.
Proofread carefully to avoid mistakes before sending it in. Follow these steps, and you’ll craft a letter that boosts your chances of landing an interview.
A cover letter introduces you to employers. It highlights your skills and explains why you fit the job.
Keep it to one page. Focus on key points that match the job description.
Start with a clear introduction. Mention relevant experience and skills. End with a call to action, like requesting an interview.
Yes. Tailor it to the role and company. Use keywords from the job posting to stand out.
A resume lists your work history. A cover letter tells your story and connects your skills to the job.
All things resumes, recruiting, and career momentum. Search the blog to dive in!